Why is user experience design important?

User interface design is now a popular business slogan. Do you know what this really means and how you can use it to sell your service or product even better? Come, we explain everything in turn!

What is User Experience Design?

User experience is how a person feels when interacting with what you offer him. Web development company says that this includes both a website, a mobile application, computer software and basically every form of human interaction with your website.

Why is UX designing important?

Paying attention to user experience is important because you are certainly trying to meet the needs of your user. You want to provide your user with positive experiences, so you can expect them to be loyal to your product or brand. What’s more, knowing your user’s needs allows you to define the direction in which your client will want to go, so you’ll be able to overtake him by two steps and offer him exactly what he needs.

What makes using the site pleasant?

The user experience can be different for everyone. The most important thing to keep in mind when designing your website and product is that it should be useful to a specific audience. And here stairs appear. How can we know what our user wants and needs?

So how do you define a good user experience?

The most important thing is for you to meet the users of your site or product that you offer them. Talk to them, watch how they use your product, try to get into their skin and ask yourself about their decisions. This way you can learn a lot from your users and customers, so listen carefully!

UX design process

Here are some basic steps to start designing UX.

1. Create a persona

Getting to know your audience is the first step in this process. To get down to it, you need to create a user personality that will be a representation of a specific audience segment for the product or service being designed. This allows you to create an example of a person who can use your product or service.

2. Conduct user interviews

Interview current and potential users of your product or service to get as much useful information as possible. Because each user’s experience is subjective, the best way to get information directly is to research and interact with users.

3. Create a map of site functionality

Start by creating a functional map for the pages you want to create. The functionality map is a transparent hierarchy of all pages and subpages.

Creating a map of functionality makes it easier to imagine how the user will go from point A to point B on your site. You feel into your user and you will know better what he needs.

4. Make wireframes models

The graphics on each page have the same meaning as the structure of the entire site, so invest time in creating wireframes that will become visual guides. After introducing such an auxiliary wireframes module, you can eliminate usability problems before the final design of the page. This can save you time in developing the necessary patches.

5. Perform usability tests

Usability tests are a way to check if it’s easy to use your product. Enter real users for testing – this will help you identify more obstacles and eliminate friction that may arise between the user and your product.

Provide users with ease of use from your website. Remember that if your product or service is able to help users complete tasks or solve problems as quickly as possible, it will leave a lasting impression that they will gladly talk to friends and family.